Exorbyte Blog

Just ran into this post from Matt Cutts (a bit of an Internet star and head of the webspam team at Google) which says about Google.com search:

“10% of our queries are misspelled”.  We often see this going up in te 20-30% range on online shops.

So if anyone out there still doubts that string matching algorithmic fuzzy search is a nice-to-have in site search, I challenge you.  Yes indeed, by nature site search or ecommerce shop search has two problems when exact matching or low grade fuzzy methods (stemming, etc.) are used:

1. Greater chance of returning zero results with misspellings.  Google almost always has something to return even with exact matching on misspelling.  It’s returning results from among billions of web pages after all.
2. Low success rates in search overall:  Misspellings will invariably miss their target even if they sometimes match on stemming or misspelled content here and there.

At Exorbyte, we have the very best structured data error-tolerance you can find anywhere.  We have beaten some of the biggest names in the business in enterprise search purchase.  If you are about CRO (conversion rate optimization), you need error-tolerance and your best option is Exorbyte.