Exorbyte Commerce has been released for about a year now (Aug 2010). It was initially very focused on providing best-in-class site search for online retailers and nothing else. Years of serving some of the biggest names in online retail in both Europe and the USA (Yahoo!, Vodafone, Billiger, and more) have led Exorbyte to develop a unique expertise at the crossroads between search engine software and online retail merchandising software. Exorbyte Commerce was also founded on Exorbyte’s award-winning proprietary structured data search engine: MatchMaker.
Since Exorbyte Commerce customers started flocking to the online service in 2010, many have requested various merchandising features to integrate their merchandising strategies into the search experience of their visitors. Recently, Exorbyte has responded with a series of powerful merchandising features that prefigure an online retail industry where the principal moment of truth in turning a visitor into a buyer is at “the point of search” (as opposed to the “point of sale”): advanced search reporting, ranking rules, aliases, target pages, etc.
The Point of Search, is it really the moment of truth on your store when it comes to new visitors? How do you assess this? Do you track exit pages? Do you know many bounces come from your search pages or home page?
Are there details, metrics, or facts you can share to differentiate your system from EasyAsk, Endeca, SLI, or any of the open source eCommerce options? Thanks, Stephen E Arnold, September 23, 2011
Hello Stephen,
Thanks for your message and relevant questions. As you will see in a post and press release we are publishing tomorrow morning, the most important detail is outstanding conversion results with existing customers. You can find some of the testimonials attesting of up to 45% conversion rate increases here:
http://commerce.exorbyte.com/customer_testimonials.html
We have also added a number of newer merchandising features which we feel really allow online retail marketers to capitalize on this “moment of search” described above. There will be a release on that soon as well. Features such as ranking rules (to influence the ranking of certain products, categories, brands, in search), custom facets, aliases and synonyms rules, extensive reporting showing what people are searching for, finding, not finding, etc. Let me know if you want a preview, we’d happy to give you one prior to the release.
If you are searching for the main cause of higher conversion rates we boast, it is here though: http://blog.exorbyte.com/2011/03/error-tolerance-and-the-long-tail-of-search-in-ecommerce/
As you know yourself, there is nothing mysterious about site search or online merchandising. Exorbyte Commerce always improves conversion rates because its proprietary search platform is far better at decreasing the number of fruitless searches and at ranking relevant search results than any other search engine in the market. Search is the “moment” of an online visitor’s experience when he is expressing what comes closest to a question to the store about a product it may carry, a category of products he is interested in, a brand, a color, etc. Exorbyte Commerce makes the most of this with a clear understanding that the search demand curve generates vast amounts of misspelled, unique, rare queries and that only a powerful search engine and suggestions mechanism addressing the questions of spelling, typos, similarity, phonetics, synonyms, and more can cover most cases.
Let us know if you need to know more and look out for our releases.
regards,
Dan Nicollet Managing Dir.
Exorbyte Inc.
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