An excellent article on the BBC caught our attention this summer. Charles Duncombe, a Brtish ecommerce entrepreneur, says an analysis of his website metrics shows a single spelling mistake can cut online sales in half.
Mr Duncombe says when recruiting staff he has been “shocked at the poor quality of written English”. Sales figures suggest misspellings put off consumers who could have concerns about a website’s credibility, he says. Worse many site search engines for online stores are incapable of finding a product based on a misspelled query of if a company employee has misspelled a product’s name or description.
Needless to say, only a store search engine capable of cutting through misspelled queries, data, typos and all the unexpected inputs from visitors is capable of guaranteeing satisfied buyers and maximized revenue. Exorbyte Commerce does that better than any other store search engine.
See the article here: http://www.bbc.co.uk/news/education-14130854
