Seth Godin (http://www.sethgodin.com) just posted a great little post on his blog today: The Sales You Don’t Make
There is not much I need to add to Seth’s post because at Exorbyte we know why many online stores see their visitor to buyer ratio remain terribly low. And also because we agree 150% with the reasons outlined by Seth: visitors don’t buy what they can’t find. Our search engine for online stores (http://commerce.exorbyte.com) is getting great interest and just about every store owner or operator we talk to admits to spending most of their marketing dollars in attracting visitors, not in converting them in buyers.
So, thanks Seth for putting in a few words what we have from the back office of our customer’s shops: Every store deserves the advanced search features which the largest buy at great expense. It doesn’t need to be expensive. We’ll prove it. And it should always pay for itself because if your search is error-tolerant, fast, maintenance-free and if you get great search analytics, you will see your conversion rates and revenues increase.
And by the way, research has proven this already. See one of our very first posts here: Low hanging fruit for most online stores better search features.
Tags: conversion, eCommerce, online retail, online stores, sales, search, search engine, search results, set godin
